Accelerated drastically by events over the past three months, new generations of consumers want to buy products that create deep, transparent impact that reflect their values. Brands that offer these products are rewarded with more loyal customers that spend more, more frequently.

Brands are struggling to do this. Building an in-house ethical product model is an expensive focus-drain and comes at the cost of using those resources to invest in product or growth.

We want to transform every dollar spent online into impact by making it effortless for brands to become ethical brands. No changes to their operations or product, no additional spend - just a seamless integration with their existing e-commerce channels in concert with our impct.com platform.

We call this impact trade - the transformation of brands and their customers into impact investors through their purchases.

How does it work? We manage the investment (not donation) of a percentage of brand's sale to a customer into curated, high impact projects worldwide targeted by the customer themselves. The brand gets repaid their capital, the customer gets the return on investment in credit to spend with the brand in the future. Think of this like Affirm for impact.

Brands are struggling to build compelling products for a new generation of consumer that want to use what they buy to signal their values. Why?

Every dollar a brand invests in having their product do good comes at the expense of building a better product, a cheaper product, or scaling their sales. The focus split from in-housing impact is devastating to growth and explains the relatively small impact of ethical products to date.

Put simply? When brands in-house impact there's no way to simultaneously meet all consumer demands and build a truly compelling ethical product.

What do you mean by "invest"?

Rather that donating away margin we use low-interest rate loans invested into impact projects through a global network of MFIs (micro-finance institutions) and social enterprises. Those loans typically carry a 1-2 year repayment term. Capital repayment + interest means that not only is creating impact not a cost to our company, it actually fuels its growth in a virtuous cycle. You can think of us as building a new kind of impact investment fund through product sales rather than LPs.

How do you handle distribution?

We strongly believe that the disintermediation of brand and distribution is one of our strongest competitive advantages and enables our model. Our platform being the sole source of impact trade products means a perfectly exclusive portfolio versus other platforms/distributors and the built-in ability to feed all purchases into our impact targeting system.